Hugo Chappe
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Case Study · Self-Initiated · 2026

Designing this portfolio with AI, without losing my soul

Early 2026, job hunting. My portfolio needed a full refresh. I could do it the old way — or I could show exactly how a senior designer works with AI. I chose option 2.

4×
Faster than working alone
100%
My vision, my voice, my decisions
1 week
vs. 3–4 weeks working solo
Role
Senior Product Designer + Author
Context
Personal Portfolio · Self-Initiated
Tools
Claude AI · HTML/CSS · My own judgment

Why This Is a Case Study

Early 2026, I'm job hunting. My portfolio is dated — and more importantly, it doesn't reflect who I really am or what I can do anymore.

I could redo it the old-fashioned way: weeks of designing, coding, adjusting, second-guessing...

Or I could use AI as a collaborator and show how a senior product designer works with these new tools — transparently, deliberately, with full ownership of the result.

Using AI isn't about shortcuts. It's about knowing when to delegate execution and when to insist on your own judgment. That's a senior skill.

Without Becoming Its Assistant

Step 01
Framing and strategy — 100% me

Before even opening Claude, I clarified my positioning (not Design System Manager, but designer who transforms complex products), my target (permanent position, Bordeaux/Remote), my flagship projects, and what sets me apart (facilitation, workshops, collaborative approach). AI can't do this for me — it doesn't know my background, my ambitions, what makes me tick.

Step 02
Architecture and content — smart collaboration

With Claude, we worked on site structure (I validated), copy tone (after several iterations to make it sound like me), and case studies (AI accelerated the writing, I brought the soul). The workflow: I give the brief and context → Claude proposes a foundation → I challenge, adjust, personalise → we iterate until it feels right.

Step 03
Design and code — massive acceleration

Claude generates base code. I define aesthetics and animations. Claude implements and we adjust together. What would have taken me 3–4 weeks alone? Done in 1 week. But it's not magic — you need to know what you want, know how to challenge proposals, and above all, keep your vision. The AI is fast. The vision is mine.

What AI Can't Do

This is where it gets interesting. For all the acceleration, there were clear and consistent gaps.

  • Understand my unique positioning in the market
  • Know what really marked me in my projects
  • Define the tone that sounds like me (it proposes, I decide)
  • Arbitrate between multiple creative directions
  • Facilitate workshops with humans (obviously)
  • Sense what will work or not — intuition is learned, not generated
AI accelerates. I decide. That's the only formula that produces work worth showing.

A Portfolio That Actually Sounds Like Me

The Portfolio
  • Sounds like me, not a template
  • Tells projects with impact
  • Shows collaborative methodology
  • Done in 1 week, not 4
The Proof
  • I know how to use AI intelligently
  • I kept critical thinking throughout
  • I remained the conductor, not the instrument
The Message
  • AI doesn't replace me
  • It makes me better and faster
  • This is the future of senior design work

For Recruiters Reading This

A senior product designer in 2026 is someone who knows how to use AI to accelerate their work — but keeps their critical thinking and vision intact. Someone who brings what AI can't: empathy, facilitation, judgment.

AI accelerates execution, not thinking
The fastest way to get bad output from AI is to skip the strategic thinking. Garbage in, garbage out — just faster.
Being the conductor matters more than ever
When tools can produce anything, the ability to know what's right becomes the most valuable skill you have.
Transparency about AI use is a strength
Hiding that you use AI tools is like hiding that you use Figma. What matters is what you produce and why.